Marketing Audit Article Example | Topics and Well Written Essays - 500 words

Marketing Audit - Article ExampleDemographics can provide such opportunities as new customers, increased sales, and increased variety of customers, which completely point to the increase of sales and productivity. Threats can also occur such as customers moving away, and customers developing other tastes, because of interaction (Cayla & Arnould, 2008).The economy has increasingly sire weak, and, as a result, margins keep on falling and so does asset values. Because of these economic difficulties, the company has faced number financial challenges though it remains profitable. To engage with these financial problems, the company is planning to close about 20 of its stores that are underperforming so as o cut costs and save money (Fortune calciferol List of Best Companies, 2009).It is clear that with the current financial problems and challenges with the environment, the availability of the companys raw materials is going to go down with costs increasing. The costs of elan vital ar e also likely to increase because of the same challenges. There have been few, if any, complains about the role of the company in conservation and pollution. In fact, the company has been widely recognized for its initiatives in taking care of the environment and in sustainability. The company has come up with a number of goals to fulfill by the end of 2012 to go through conservation and sustainability. In addition to this, the company also utilizes a carbon footprint, sustainable foods, reusable bags, zero waste, and conservation initiatives to ensure that the company does little ravish to the environment (Fortune 500 List of Best Companies, 2009).There have been major technological innovations in todays global market, and in the grocery industry. For example, in that location are new technologies for packaging, for eliminating waste, for ensuring green initiatives, and for production and manufacturing. The company