Dynamics of Strategy Dissertation Example | Topics and Well Written Essays - 5000 words

Dynamics of Strategy - Dissertation Example The current study tries to investigate the strategies that are pursed by Wm Morrison Supermarkets plc and whether they are successful or not? Especially in context of on-line business that has opened up numerous options for the organization that can be effectively tapped. An extensive external business environment evaluation will be undertaken for determining the impact of external factors on company’s strategy (Tassou S & Ge Y, retrieved on 20th April, 2011). The e-strategic resource capability of Morrison would be analyzed in order to figure out its potential and capacity to meet the current demand and requirement of the retail industry. And lastly, it will also be examined whether Morrison is in strategic fir with the environment or needs certain reconstruction in its policies and procedures to sustain in the competitive league (Scotland H, 2005). INTRODUCTION Wm Morrison Supermarket plc is generally referred to as ‘Morrison’ which was initially propounded by W illiam Morrison way back in the year 1899, one of the most important organization featuring in the FTSE 100 Index with almost 375 stores in operations currently. The organization is widely spread in both the northern and southern part of England and strong presence in other regions as well. The organization prefers to keep its working as simple as possible but renders it services efficiently and effectively with the company policy to keep the pricing low and maintaining high efficiency level. The study would analyze the strategic approaches of Wm Morrison Supermarket plc through traditional marketing tools such as PESTEL, Porter’s five forces model, along with emergent and international market strategy on e-business or online business strategy adopted by Morrison.. The company’s financial decision making and risk analysis approach would also be studied intensively. The term in itself is too wide; e-business can actually describe the organizations operation. E-business also reveals the various applications of information and communication technologies that a business can apply for attaining a cost reduction, enhancement in customer quality services and creating a new market for exiting products and for newly developed products. Morrison can effectively make use of e-business strategy in order to maximize its competitive advantage. However, what Morrison actually needs to work upon is: 1) The excessive high costs which the firm has incurred in the ICT investment and also the financial analysis for the investment amount regarding its payback time period and the profits which can be recovered from the same. 2) The organization has to ensure that best technical skills and managerial skills must be available for putting the strategy into actual implementation. 3) Thirdly the disinclination of the firm towards marinating networking relationships with other enterprises must be overcome for attaining optimum results. EXTERNAL ANALYSIS Morrison’s vi sion for the future is to exhibit itself as a ‘

Business plan Essay Example | Topics and Well Written Essays - 1000 words - 3

Business plan - Essay Example Also, are women who get stressed, have little time to shop, and would generally like help in figuring the right clothes and styles to wear. Our competitive advantage is that Style Now provides an app for our customers. It is not only convenient for our potential customers but is also affordable. Compare to our top competitors, we are the only fashion truck that provides an app and merchandise prices that are in between our competitors. Our Style Now app is $5.00 and our merchandise ranges from $10.00 through $300.00. Also unlike the current fashion trucks parked on the street, Style Now trucks will sell merchandise that is uniquely tailored to meet the needs and wants of their customers. Style Now’s strategy sets the expectations for our customers by always having limited quantities in merchandise. Also, our demand in stock will always be new, since our merchandise will be updated with the latest trends. Style Now will be offered in your convenience since it’s the first to travel to customer’s desired destinations. Our shopping bags will resemble the truck’s atmosphere for memorability and gratification from their experience. Style Now has been designed and tailored to meet the needs of our target market since Style Now is customer service oriented; it provides customized selection of clothing and accessories that is convenient and accessible. Style Now’s pairing of customers with stylists is one example of the company’s excellent customer service. All Style Now trucks personal stylists are available to help customers select the perfect outfit that meets their needs. Retail/Customer experience: When customers have located our boutique, the Style Now shopping experience begins. A stylist will greet the customer and then they will both enter the truck. The truck’s merchandise will be customized to cater to our customers,